Stepping up to the challenge

A competitive PR pitch for ECCO shoes has been won by Vital, which now has responsibility for helping to shape perceptions of the brand in the UK.

Vital impressed the MD, David Sleigh, and Head of Marketing, Rita Livesey with a presentation that combined strategic insight, creative input and initial recommendations. After the announcement Rita said that she was: "very excited about Vital being on onboard."

Ecco shoes is a global footwear brand based in Denmark. Its objective in the UK is to turn the brand into a 35-54 year old lifestyle brand over a five year period by focusing on the stylish design and technological innovations.